PORTFOLIO

The projects, in full.

Each project is written the same way: the situation I walked into, what I actually did, and what changed afterwards.

PROJECT 01 / HEALTHCARE2023–2025

Website migrations and a rebrand for HealthHero

Project & Growth Marketing Manager, UK&I · HealthHero

I managed website migrations and a rebrand for a UK and Ireland healthcare provider, owning the delivery roadmap and aligning cross-functional teams.

Across B2B and B2C healthcare markets, I managed a portfolio of digital and growth projects, aligning marketing, product, and commercial teams around customer and business objectives.

  • Delivered two website migrations and launches, alongside a website rebrand.
  • Coordinated designers, freelancers, cross-functional teams, and external suppliers across competing project demands.
  • Managed scope, budgets, risks, dependencies, and timelines from planning through launch.
120%

Customer acquisition increase in 18 months

18%

Reduction in blended CAC

2

Website migrations & launches

Digital transformationCross-functional deliveryGrowth optimisationRisk & budget management
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PROJECT 02 / CHARITY2025–2026

Website platform migration for Winners Chapel International

Project Manager · Winners Chapel International

I led a website platform migration for Winners Chapel International, improving branding and achieving 150% website engagement after launch.

I led a charity website migration to a new platform, improving engagement and content management. I brought together technical and non-technical stakeholders with different needs and priorities.

  • Interviewed 25 stakeholders and analysed website data to understand user needs.
  • Identified and prioritised 62 features based on user needs and feasibility.
  • Managed scope, budget, and risks, moving lower-priority work out of scope to protect the launch date and budget.
25

Stakeholders interviewed

62

Features prioritised

150%

Website engagement after launch

Requirements gatheringStakeholder alignmentScope managementPlatform migration
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PROJECT 03 / FINTECH2019–2021

From product launch to business impact.

Digital Marketing Officer · Primera Microfinance Bank

I delivered end-to-end digital product launches and developed a more efficient acquisition approach for a microfinance bank.

At Primera Microfinance Bank, I worked at the intersection of digital product delivery, customer acquisition, and commercial performance.

  • Launched two digital products end-to-end, supporting an 18% increase in company revenue through user acquisition optimisation.
  • Built an affiliate growth system to increase sales and reduce advertising spend.
  • Used strategic channel optimisation and performance tracking to improve acquisition efficiency.
2

Digital products launched

18%

Increase in company revenue

50%

Reduction in advertising spend

Product launchesAcquisition optimisationPerformance trackingFintech
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