Back to portfolioHealthcare / PROJECT 01
Website migrations and a rebrand for HealthHero
I managed website migrations and a rebrand for a UK and Ireland healthcare provider, owning the delivery roadmap and aligning cross-functional teams.
ORGANISATION
HealthHero
MY ROLE
Project & Growth Marketing Manager, UK&I
PERIOD
2023–2025
The context
Across B2B and B2C healthcare markets, I managed a portfolio of digital and growth projects, aligning marketing, product, and commercial teams around customer and business objectives.
What I delivered
- Delivered two website migrations and launches, alongside a website rebrand.
- Coordinated designers, freelancers, cross-functional teams, and external suppliers across competing project demands.
- Managed scope, budgets, risks, dependencies, and timelines from planning through launch.
- Delivered CRM campaigns, paid media, A/B testing, webinars, custom product pages, and website optimisation.
- Created project documentation and delivery processes to improve consistency and support scale.
120%
Customer acquisition increase in 18 months
18%
Reduction in blended CAC
2
Website migrations & launches
Digital transformationCross-functional deliveryGrowth optimisationRisk & budget management
Project summary and outcomes drawn from my professional experience. Visuals are illustrative, not screenshots of the delivered products.