Back to portfolioFintech / PROJECT 03
From product launch to business impact.
I delivered end-to-end digital product launches and developed a more efficient acquisition approach for a microfinance bank.
ORGANISATION
Primera Microfinance Bank
MY ROLE
Digital Marketing Officer
PERIOD
2019–2021
The context
At Primera Microfinance Bank, I worked at the intersection of digital product delivery, customer acquisition, and commercial performance.
What I delivered
- Launched two digital products end-to-end, supporting an 18% increase in company revenue through user acquisition optimisation.
- Built an affiliate growth system to increase sales and reduce advertising spend.
- Used strategic channel optimisation and performance tracking to improve acquisition efficiency.
2
Digital products launched
18%
Increase in company revenue
50%
Reduction in advertising spend
Product launchesAcquisition optimisationPerformance trackingFintech
Project summary and outcomes drawn from my professional experience. Visuals are illustrative, not screenshots of the delivered products.